FREE WORKING TOOL

AA Decision Brief

Eight questions before AI starts answering. Use it to make the decision, evidence, context, and data restrictions explicit before ChatGPT produces a polished analysis of the wrong problem.

AI suggests×Analyst decides
USE IT WHENThe analysis matters enough that somebody will act on it.

Forecasts, operating decisions, marketing performance, RevOps, BI, recommendations, and any analysis you need to explain with confidence.

YOUR DECISION BRIEF

Frame the work before you open the analysis.

COMPLETED EXAMPLE · FP&AIllustrative · not a client result
DECISIONIs the 180 bps gross-margin miss structural or temporary?

Owner: VP FP&A. Timing: before the next management review and Q4 forecast lock.

EVIDENCE + CONTEXTDo not accept “input cost inflation” as the whole story.
  • Separate the lower-margin product mix shift.
  • Remove the freight accrual true-up.
  • Reconcile the mid-quarter standard-cost update.
  • Measure the normalized price/rate effect after those adjustments.
WHAT WOULD CHANGE THE RECOMMENDATION?The normalized rate effect must still be material.

If it is, pricing or sourcing action may be warranted. If it is not, do not turn a mix and timing variance into a structural margin story.

FRAMEVERIFYDECIDE
FILLED-IN DECISION BRIEFSee all eight answers in one completed FP&A example.

Use the example as a model, then load it into the working tool above and adapt it to your own decision.

Open the Completed Example

USING THIS WITH A TEAM?

Give important analysis the same clear starting point.

When several people own forecasts, recommendations, dashboards, or AI-assisted analysis, a shared brief can reduce rework and surface missing context before a polished answer starts driving the conversation. In the Private AI Analysis Lab, your team applies the Seven C's to a real company problem with direct guidance from Stephen.