THE ACCIDENTAL ANALYST · STEPHEN McDANIEL

AI gives you answers. I teach your team which ones to trust.

Better evidence. Better judgment. Decisions you can defend.

I train finance and analytics teams to verify AI-assisted analysis, challenge assumptions, and confidently recommend the next business decision using approved company data.

Six-week private program for one company, up to 12 participants. Meet your instructor →

NetflixFirst data scientist; customer lifetime-value analytics
TableauHelped develop its original hands-on training
30,000+Professionals taught across his career
$1B+Pharma transaction evaluation supported by analytical modeling

“I've built the models. I know what to question.” Stephen McDaniel, co-author of The Accidental Analyst. Read his background →

LOOKS CONVINCING. PROVE IT.

An impressive dashboard isn't necessarily a reliable one.

AI can make a dashboard or forecast look finished in minutes. Your team still needs to test definitions, calculations, alternative explanations, and what the evidence actually supports.

01 · THE FIRST DRAFTLooks finished

Good visuals. Unanswered questions.

Which customers? What date range? Are refunds included? What counts as revenue?

02 · THE VERIFIED VIEWDecision-ready

Definitions checked. Context restored.

Clear metric definitions, comparable periods, verified calculations, and a decision the dashboard can support.

Illustrative example of the verification process.

AI suggests. You provide the judgment.Choose the question · Check the evidence · Challenge the result · Communicate the decision

FREE EXECUTIVE ANALYTICS EXAMPLES

See the thinking behind the numbers.

Watch Stephen challenge plausible AI outputs and investigate the decision behind the numbers. New demonstrations and archived Claude Dashboard Daily builds remain free.

Featured analysis: The $5M Netflix Mistake Most Data Analysts Still Make

FREE · EXECUTIVE ANALYTICAL JUDGMENT

Watch the question. Challenge the answer.

One focused executive analytics demonstration each week, plus the existing free library. Explore what the AI gets right, what needs investigation, and how to make a recommendation more defensible.

“Looks convincing. Prove it.” It's a habit worth teaching.

Browse the free example library →

FOR INDIVIDUAL ANALYSTS · SELF-PACED COURSE

Confident Dashboards with Claude

Build Strategic, Tactical, and Operational Dashboards Executives Trust.

StrategicTacticalOperational

$399 founding price First 50 customers · then $499

The Daily shows the build. The course teaches the method behind it: define the business question, verify every critical number, and design the view each audience needs to act.

See the Course and Founding Price

Curriculum, FAQs, and enrollment details are on the course page.

LIVE EVERY THURSDAY · NOON CENTRAL

The Data Craft Workshop

For individual analysts: practice weekly with Stephen’s prepared examples and non-confidential data. Get working files in advance, ask questions live, and keep the replays. Not private company-project review.

See the weekly workshop →

TWO WAYS TO WORK WITH STEPHEN

Choose the path that fits your work.

Learn and practice together as an individual, or help your whole team work on a real company decision. These are different experiences, not levels of the same subscription.

FOR INDIVIDUAL PROFESSIONALS

Learn it. Practice it. Keep improving.

Free examples→Claude course→Data Craft

Data Craft Workshop: $450/quarter. Public Thursday sessions with Stephen's prepared datasets, group Q&A, and working files. No private client-data reviews.

Explore weekly Data Craft practice →
FOR COMPANY TEAMS

Apply the method to your own decisions.

Discovery→AI Accelerator→Private Practice Lab

Decision-Ready Accelerator: $25K founding, then $39K. Use one approved company case in a private six-week program. Afterward, select teams can continue with the private $5K/month Practice Lab.

Explore the team Accelerator →

NEW · PAID DASHBOARD REVIEW

Dashboard Preflight

Make your dashboards executive-ready. Get a supportive second look before you present. Catch unclear comparisons and potential executive misreads so your work lands the way you intended.

See how Preflight makes your next presentation easier →

$99 per month · 7 preflights

Learn with the course. Build with MyDataCanvas. Preflight the dashboard before leadership sees it.

Explore Dashboard Preflight

Paid-only. No free audits or trial usage. Annual and team plans also available.

PROFESSIONAL RECOMMENDATIONS

What senior leaders say about working with Stephen.

From colleagues and clients on Stephen's professional work. These are not reviews of the course.

“He combines strategic vision with hands-on expertise in data engineering, analytics, and data science.”
Doug Pollack, Chief Revenue Officer View original recommendation ↗
“Stephen had an immediate and substantial impact on our team.”
Jeff Katz, VP, Partnerships & Strategy View original recommendation ↗
Pat Hanrahan presenting The Accidental Analyst's Seven C's at Tableau Conference
Pat Hanrahan presenting the Seven C's at Tableau Conference.

A METHOD WITH A HISTORY

Built on years of teaching people to question the numbers.

Tableau co-founder and Turing Award recipient Pat Hanrahan built part of his Tableau Conference keynote around The Accidental Analyst, and said the book changed how he thought about analytics and influenced how he taught at Stanford. The same method now guides how Stephen works with AI.

Learn more about Stephen's background →

YOUR NEXT EXECUTIVE DECISION

Make the numbers earn your trust.

Talk through one high-stakes analysis and whether a private team Accelerator would help.

THE ACCIDENTAL ANALYST SOCIETY

Your analytical community, for the long run.

A private place for people who have taken a paid course, workshop, or training with Stephen. Bring questions, compare approaches, and keep learning together. Former students welcome.

Included after any qualifying purchase or verified prior training.Explore the Society →